Behavior Change Design Director at Mad*Pow
Tuesday, Sep 10, 2019
Audible, 101 Main Street, Cambridge, MA 02142
Digital health has so much promise for scalable, affordable, and personalized interventions that improve people’s lives. But so far, digital health designers have struggled with getting people to use-and keep using-the interventions they build. What’s missing? The marriage of behavior change science and the design process. In this presentation, we’ll talk about how to make a digital health experience “sticky” by infusing it with support for people’s basic psychological needs. Research on motivation can guide the design of effective and engaging interventions that finally live up to the promise of digital health.
Amy Bucher, Ph.D., is the Behavior Change Design Director at Mad*Pow in Boston. Amy focuses on crafting engaging and motivating solutions that help people change behavior, especially related to health, wellness, learning, and financial well-being. Previously she worked with CVS Health as a Senior Strategist for their Digital Specialty Pharmacy, and with Johnson & Johnson Health and Wellness Solutions Group as Associate Director of Behavior Science. Amy spent many years designing and product managing digital health coaching programs such as health risk assessments, chronic health management programs, behavioral health interventions, medication/therapy adherence, and wellness programs. Amy received her A.B. magna cum laude in psychology from Harvard University, and her M.A. and Ph.D. in organizational psychology from the University of Michigan, Ann Arbor. Amy is the author of the upcoming Rosenfeld Media book Engaged: Psychology for Digital Product Design.
- 6:30 – 7:00 Networking over pizza and beverages
- 7:00 – 8:30 Meeting
- 8:30 – 9:00 CHI Dessert and more networking