AGILE BEHAVIOR-BASED PERSONAS FOR BETTER DESIGNS WITH PRIYAMA & DANA

Priyama Barua & Dana Ortegón, Mad*Pow

Tuesday, Dec 11, 2018

Agile Behavior-Based Personas for Better Designs

Constant Contact, 1601 Trapelo Road, Waltham, MA

Please register.

ABSTRACT

Maximize design efforts with agile, contextual behavior-based personas that enhance how people experience products, services, and apps. Persona creation has traditionally been a labor- and resource-intensive process. Our game-like approach allows teams to create a set of personas in a single, day-long session. Working with sets of behavior attributes gleaned from hundreds of hours of qualitative and quantitative research, designers expand their understanding of how their audience might interact with the experiences they create. Human-centered design requires deep understanding of and empathy for people’s lived experiences. Our framework helps designers imagine these lived experiences and the tools, functionality, and content that might improve them.

BIO

Priyama Barua 

Priyama is a Senior Experience Strategist at Mad*Pow, working on research, strategy, service design, UX and innovation projects with cross-functional teams. She focuses on bridging gaps between disciplines and adapting innovative and flexible approaches. Her work spans different industries with a particular interest in healthcare and finance. In a prior life, Priyama owned and operated a design consultancy, and also taught design thinking at a prominent design college in India.

Dana Ortegón

Plain language/readability and health & financial literacy are Dana’s not-so-secret passions. She also loves helping clients figure out the what’s, why’s, when’s, and how’s that make their content work harder and smarter. When Dana isn’t waving her magic wand at sentences, she can be found huddled with experience strategists and designers, hammering out personas, exploring user journeys, and pondering the intricacies of behavior change.


Sponsors

Schedule

  • 6:30 – 7:00  Networking over pizza and beverages
  • 7:00 – 8:30  Meeting
  • 8:30 – 9:00  CHI Dessert and more networking

Why Is Hiring Great UX Professionals So Damn Challenging? With Jared Spool

Jared M. Spool, co-CEO of Center Centre and founder of UIE

Thursday, Jan 17, 2018

Agile Behavior-Based Personas for Better Designs

Vistaprint, 275 Wyman St, Waltham, MA

Please register.

Event Details

In the span of a few short years, user experience design has gone from being barely understood to becoming a key competitive factor for today’s businesses. The demand for UX professionals has never been greater.

This newfound success has made it challenging for teams to hire great UX professionals. It’s equally as difficult for highly-qualified UX professionals to land great positions. There’s a mismatch between the outcome we desire and the hiring practices we use.

Hiring is now the biggest challenge that the UX design community faces, as we grow our influence inside our organizations and deliver great products and services. And yet, when do we focus on designing an effective hiring process?

In this informative and entertaining presentation, Jared will share how hiring practices can hurt a team’s efforts to grow. He’ll walk us through a proven, intentionally-designed hiring process that delivers highly-qualified team members, while also creating a delightful candidate and interviewer experience.

A not well-known fact: In 2015, Jared Spool joined President Obama’s White House staff to help the newly-created U.S. Digital Service design their hiring process. It was a high-priority, high-risk effort that couldn’t afford to turn great candidates away, nor bring on under-qualified new hires. During his tenure, USDS grew its team of amazing designers, developers, product managers, system reliability engineers, and policy specialists from 20 people to more than 220, all in less than 6 months.

At Center Centre/UIE, he’s coached UX managers and hiring teams on the best ways to hire hundreds of new team members and grow their teams. He’s used his knowledge to build an online workshop, HiringMasterclass.com, which trains teams all over the world.

Jared does all of this to help fulfill the hundred-year mission of Center Centre/UIE (the company he founded in 1988): eliminate all the bad design from the world. As he sees it, the only way to make that happen is to ensure every organization has the UX professionals they need to deliver well-designed products and services.

You’ll find his writing at uie.com. You can also follow his adventures on the Twitters at @jmspool, where he tweets daily about UX design, design strategy, design education, and the wondrous customer service habits of the airline industry.


Sponsors

Schedule

  • 6:30 – 7:00  Networking over pizza and beverages
  • 7:00 – 8:30  Meeting
  • 8:30 – 9:00  CHI Dessert and more networking

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