BostonCHI Hosts Amy Bucher – The Psychology of Engagement: How to Design for Behavior Change

Amy Bucher

Behavior Change Design Director at Mad*Pow

Tuesday, Sep 10, 2019

Audible, 101 Main Street, Cambridge, MA 02142

Please Register

Event Details

Digital health has so much promise for scalable, affordable, and personalized interventions that improve people’s lives. But so far, digital health designers have struggled with getting people to use-and keep using-the interventions they build. What’s missing? The marriage of behavior change science and the design process. In this presentation, we’ll talk about how to make a digital health experience “sticky” by infusing it with support for people’s basic psychological needs. Research on motivation can guide the design of effective and engaging interventions that finally live up to the promise of digital health.

Amy Bucher, Ph.D., is the Behavior Change Design Director at Mad*Pow in Boston. Amy focuses on crafting engaging and motivating solutions that help people change behavior, especially related to health, wellness, learning, and financial well-being. Previously she worked with CVS Health as a Senior Strategist for their Digital Specialty Pharmacy, and with Johnson & Johnson Health and Wellness Solutions Group as Associate Director of Behavior Science. Amy spent many years designing and product managing digital health coaching programs such as health risk assessments, chronic health management programs, behavioral health interventions, medication/therapy adherence, and wellness programs. Amy received her A.B. magna cum laude in psychology from Harvard University, and her M.A. and Ph.D. in organizational psychology from the University of Michigan, Ann Arbor. Amy is the author of the upcoming Rosenfeld Media book Engaged: Psychology for Digital Product Design.


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Schedule

  • 6:30 – 7:00  Networking over pizza and beverages
  • 7:00 – 8:30  Meeting
  • 8:30 – 9:00  CHI Dessert and more networking

Immersive Experiences Without Headsets

V. Michael Bove

Head of the Object-Based Media group at the Media Lab

Tuesday, June 18, 2019

1601 Trapelo Rd, Waltham, MA 02451

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Event Details

Although headset-based AR/VR has been receiving most attention and investment recently, it’s possible to create engaging user experiences situated in physical environments without the use of wearable technology for display or interaction. In this talk Bove will use a variety of examples from his lab to illustrate both the technological approaches and the application scenarios.

Sponsors

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Schedule

  • 6:30 – 7:00  Networking over pizza and beverages
  • 7:00 – 8:30  Meeting
  • 8:30 – 9:00  CHI Dessert and more networking

The 5 Seconds & 8 Minutes That Save Lives

Rafi Finegold

VP Consumer Experience at TrueMotion

Tuesday, May 14, 2019

1 Rogers Street, Cambridge, MA 02142

Please Register

Event Details

Hands down, driving is one of the most dangerous things we all do each day. And the stats are scary. Every year on US roads, 40,000 people die and 6,000,000 are injured. Driving is the #1 cause of death among teens. And while autonomous vehicles promise a safer future, we needn’t wait that long. If we could eliminate 5 seconds of distracted driving and speed up car crash responses by 8 minutes, we could have safer roads today. 

In this talk, Rafi Finegold, VP Consumer Experience at TrueMotion, will discuss how technology is being used at scale to quantify and understand driving behavior, and how UX and behavioral science techniques are being used to influence it.

Sponsors

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Schedule

  • 6:30 – 7:00  Networking over pizza and beverages
  • 7:00 – 8:30  Meeting
  • 8:30 – 9:00  CHI Dessert and more networking

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