The world of metrics and analytics has always been at odds with how designers work. Design is a process where we finely tune our gut intuition to create a great user experience. Yet, sometimes, the measures we take indicate a different outcome. Which do we believe? Our gut or what the computers are collecting?
In this presentation, Jared will explore the world of measures, metrics, and KPIs. He’ll share the techniques behind Amazon and Netflix’s success. He’ll show how some practices, like the growth hacking approach to increasing Monthly Average Users (MAUs) have hurt the online experience of Instagram and LinkedIn. Plus, you’ll see some alternatives to satisfaction and net promoter score that give insight into the design process and can help designers better tune their gut intuition.
Jared will explore:
- What do easily-collected analytics like bounce rate and time-on-page actually tells us about our users experiences?
- How do we construct true Key Performance Indicators (KPIs) that can predict the future patterns of users?
- Why advanced techniques, like a money-left-on-the-table analysis and the CE11, show us how much more powerful metrics can be in design?
Jared M. Spool is the founder of User Interface Engineering, the largest usability research organization of its kind in the world. If you’ve ever seen Jared speak about user experience design, you know that he’s probably the most effective and knowledgeable communicator on the subject today. He’s been working in the field of usability and experience design since 1978, before the term “usability” was ever associated with computers.
Jared spends his time working with the research teams at the company, helps clients understand how to solve their design problems, explains to reporters and industry analysts what the current state of design is all about, and is a top-rated speaker at more than 20 conferences every year. He is also the conference chair and keynote speaker at the annual UI Conference and UX Immersion Conference, and manages to squeeze in a fair amount of writing time. He is author of the book, Web Usability: A Designer’s Guide and co-author of Web Anatomy: Interaction Design Frameworks that Work. You can find his writing at uie.com and follow his adventures on the twitters at @jmspool.
- 6:30 – 7:00 Networking over pizza and beverages
- 7:00 – 8:30 Meeting
- 8:30 – 9:00 CHI Dessert and more networking!
Vitamin T is sponsoring CHI Dessert.