Magga Dora Ragnarsdottir: How to get rid of those pesky users

Magga Dora

Magga Dora Ragnarsdottir

Senior User Experience Designer at Mad*Pow

How to get rid of those pesky users

Change of date:

Thursday, December 11, 2014

Mad*Pow, 179 Lincoln Street, Boston, MA 02111


Your users pay your salary, but sometimes they just seem to not appreciate all your efforts, and the things they say about your apps make you want to wash their mouths out with soap. Why don’t they get that we are trying to help?



Magga Dora’s mantra is that the world can be made a better place, one experience at a time. She is happy to share her passion for technology to anyone who’s willing to listen – and even those who aren’t. We guess that’s why she’s frequently asked to speak about the topic at conferences and in the classroom.

Magga Dora hails from a tiny rock in the North Atlantic Ocean known as Iceland. There she worked for Iceland’s largest telecommunications company, Siminn, maintaining their self-service website and internal call center applications. Before that she worked for airline management systems provider, Calidris (which is now a part of Sabre Airline Solutions). She worked directly with a large customer base including, but not limited to, Finnair, Emirates and British Airways.

Since 2003, Magga Dora has taught the Graduate Human Factors course at the University of Iceland. That is also where she got her training, first earning her Bachelors in Psychology and then her Masters in Computer Science. She has been producing software and striving for UX perfection ever since.

When not evangelizing user experience she can be found curled up with a book, photographing wild animals in their natural habitat, hurtling down ski slopes or snuggling with her little family.

Evening Schedule

  • 6:30 – 7:00 Networking over pizza and beverages
  • 7:00 – 8:30 Meeting
  • 8:30 – 9:00 CHI Dessert and more networking!

Monthly Sponsors

Thank you to our generous sponsors. If you’re interested in sponsoring BostonCHI, please let us know.

Mad*Pow is hosting us and providing pizza.

Vitamin T is sponsoring dessert

Vitamin T