Three exciting topics:
“By 2014, more than 70% of Global 2000 organizations will have at least one gamified application, driving 50% of all innovation.” –study from Gartner, Inc.
There are many similar quotes and predictions from sources such as Gartner and Forrester. Gamification represents a software design choice proven to drive user engagement with business systems and applications. While some purport that Gamification may be a temporary fad, integration of gaming elements into business solutions has been a practice for many years. It’s only recent that this practice has become more widely recognized and adopted by mainstream channels.
Gamification can mean several things. The chief concept to understand is that Gamification is not a process or even a methodology – it’s a strategy and design choice intended to increase the user experience, repeated interest, and engagement. There are many ways in which gaming elements can be woven into business and software solutions. Throughout this session we will discuss fundamentals of Gamification, understand how related strategies have helped other organizations to achieve their business goals, and explore ways gaming elements can be integrated with software systems and solutions.
We need our solutions to move from being functional and usable to pleasurable and meaningful – only then will people feel they have personal significance and serve to enrich their lives.
