The 5 Seconds & 8 Minutes That Save Lives

Rafi Finegold

VP Consumer Experience at TrueMotion

Tuesday, May 14, 2019

1 Rogers Street, Cambridge, MA 02142

Please Register

Event Details

Hands down, driving is one of the most dangerous things we all do each day. And the stats are scary. Every year on US roads, 40,000 people die and 6,000,000 are injured. Driving is the #1 cause of death among teens. And while autonomous vehicles promise a safer future, we needn’t wait that long. If we could eliminate 5 seconds of distracted driving and speed up car crash responses by 8 minutes, we could have safer roads today. 

In this talk, Rafi Finegold, VP Consumer Experience at TrueMotion, will discuss how technology is being used at scale to quantify and understand driving behavior, and how UX and behavioral science techniques are being used to influence it.


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  • 6:30 – 7:00  Networking over pizza and beverages
  • 7:00 – 8:30  Meeting
  • 8:30 – 9:00  CHI Dessert and more networking