Optimizing Your Organization To Produce Better Designs

Jared Spool
  • IEEE Computer Society, GBC/ACM and BostonCHI host
  • Jared M. Spool, UIE
  • Optimizing Your Organization To Produce Better Designs
  • Thursday Jan. 18, 2017 at 6:30pm
  • VistaPrint, 275 Wyman St, Waltham, MA 02451


Go into any organization and you’ll see that it is perfectly optimized to produce the results it’s currently getting. If you want your organization to get better results, what do you need to do differently?

This presentation will take a deep dive into aspects of design leadership we rarely talk about: the work required to improve design literacy and fluency within our organization. We’ll explore the different stages of UX design maturity and how what the organization needs to improve shifts as it becomes more mature. We’ll look into the way teams are staffed and the skills necessary to produce great designs, and we’ll look to the latest educational approaches of experience-based learning to see how we can change our work practice to support better on-the-job learning of design skills and knowledge.


Jared M. Spool is a co-founder of Center Centre and the founder of UIE.

If you’ve ever seen Jared speak about user experience (UX) design, you know that he’s probably the most effective and knowledgeable communicator on the subject today. He started working in the field of usability and user experience in 1978, before the terms “usability” and “UX” were ever associated with computers.

While he led UIE, the industry research firm he started in 1988, the field of UX design emerged and Jared helped define what makes UX designers successful all over the world. UIE’s world-class research organization produces conferences and workshops all over the world and for companies in every industry.

In 2016, with Dr. Leslie Jensen-Inman, he opened Center Centre, a new school in Chattanooga, TN to create the next generation of industry-ready UX Designers. They created a revolutionary approach to vocational training, infusing Jared’s decades of UX experience with Leslie’s mastery of experience-based learning methodologies.

You’ll also find him as the conference chair and keynote speaker at the annual UI Conference and UX Immersion Conference, and he manages to squeeze in a fair amount of writing time. He is author of the book, Web Usability: A Designer’s Guide and co-author of Web Anatomy: Interaction Design Frameworks that Work.

You’ll find his writing at uie.com. You can also follow his adventures on the Twitters at @jmspool, where he tweets daily about UX design, design strategy, design education, and the wondrous customer service habits of the airline industry.

Evening Schedule

6:30 – 7:00   Networking over pizza and beverages
7:00 – 8:30   Meeting
8:30 – 9:00   CHI Dessert and more networking!
9:00 – 10:00  Dinner with Jared at Green Papaya

Monthly Sponsors

Thank you to our generous sponsors. If you’re interested in sponsoring BostonCHI, let us know.

Vistaprint is hosting us, and providing pizza.

Vitamin T is sponsoring CHI Dessert.

This event brought to you by IEEE, GBC/ACM, and BostonCHI



Getting there

VistaPrint and its parent Cimpress are located at the new headquarters on 275 Wyman St, Waltham, MA 02451. If you’re driving north on Wyman St, turn right at the pillar bearing the address, and turn left to enter the parking garage (see picture below.) If you’re driving south on Wyman St., you’ll see a pillar on the left, but drive to the second one and turn left to enter the parking garage. You’ll also see it as pictured below.