ImagineCare: Empowering Patients with Behavioral Science and Technology

Presentation slides now available here.

  • Jamie Thomson, Director of Experience Design at Mad*Pow
  • Olga Elizarova, Senior Behavior Change Analyst at Mad*Pow
  • Thursday Feb. 16, 2017 at 6:30pm
  • At Constant Contact, 1601 Trapelo Rd, Waltham, MA 02451

Please register. It helps us and our hosts plan.


As new sensor technologies began to flood the healthcare market, New Hampshire-based health system Dartmouth-Hitchcock saw an opportunity for a remote health monitoring service that didn’t just throw technology at people, but took a truly human-centered approach. They partnered with Mad*Pow to design ImagineCare – a technical and human system that empowers people to live healthier lives and manage chronic illnesses. This talk will provide a breakdown of the behavioral science framework behind ImagineCare, and a glimpse into how theory was applied in practice. Come hear the story of how Mad*Pow helped shape a wide variety of behavioral levers and design details that add up to a holistic, motivating, personal experience that is now empowering people to better manage their health.

Short bio of Jamie Thomson

Jamie Thomson is inspired to change the world through research-driven design. As a Director of Experience Design at Mad*Pow, she helps clients craft a clear vision for the future of their products and services, and then execute on that vision through elegant interaction design and robust information architecture. She takes perverse pleasure in untangling the complexities of the healthcare ecosystem, whether from the patient, payor, or provider perspective. Jamie holds a B.S. in Information Systems and an M.S. in Library and Information Science at Drexel University. Prior to joining Mad*Pow, Jamie built her research and design chops in Philadelphia working at Digitas Health and Messagefirst, working with clients in healthcare, technology and higher education. When not busy analyzing or designing something, Jamie can be found outdoors cycling or skiing, or indoors playing board games and making craft cocktails.

Short Bio of Olga Elizarova

Olga Elizarova has a DDS degree from Samara State Medical University in Russia. A long and winding road drove her from dentistry and clinical work, to pursuing a graduate degree in public health from Brown University. Olga ended up exactly where she’s meant to be, working in the Digital Health and Behavior Change space as a Senior Behavior Change Analyst at Mad*Pow. It was her curiosity that drove Olga to the world of design. Once she stepped foot into the world of design, there was no turning back. She is passionate about improving people’s experiences with technology by designing solutions that make a difference and might possibly save lives.

Thank you to our generous sponsors. Interested in sponsoring BostonCHI? Let us know!

Constant Contact is hosting us.

Mad*Pow is sponsoring pizza.

VitaminT is sponsoring dessert.