Adrian Mendoza: Mobile UX 2.0: Designing for performance


Adrian Mendoza

Mobile UX 2.0: Designing for performance

Tuesday, February 11, 2014, 6:30 PM to 9 PM

EnerNOC: 1 Marina Park Dr, Boston, MA 02210

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to the Silver Line Courthouse T stop. Paid parking is available at surface lots nearby.

Please bring a photo ID, and when you arrive, check in with the security desk in the lobby. The event will be held on the 5th floor. When you step out of the elevators, go to your right and you will find us.


The profession of User Experience has changed with the addition of smartphones and tablets. Patterns, user behaviors, and techniques that worked for the desktop have either changed or become obsolete on mobile. Mobile has introduced the next layer of complexity by adding touch gestures, different form factors, and multiple screen sizes. With all of this, the core of user experience design has not changed: design better and optimized experiences for users.

Yet there is one concept in Mobile UX that requires us to start thinking and designing in a different manner: performance. Whether the user is on a smartphone or tablet their user experience is not just dependent on design, but also on how fast that experience loads. In mobile, design and performance are inherently linked together.

In my talk, I am going to present an introduction to the topic of mobile UX performance, optimizing mobile patterns for performance, and how to integrate this technique into your work flows from concept through execution.


Adrian’s career is highlighted by over twenty years of design and user experience work. His first studio, Synthesis3, worked with several Palm OS software companies in creating their brand for both a web and retail presence. His current business, Mendoza Design, specifically focuses on delivering user experience design for clients. Adrian has consulted on a variety of user experience for web and mobile projects ranging from orange juice to international airports. Additionally, he is a cofounder of Marlin Mobile whose focus is on creating tools to measure the performance of mobile user experiences.

He has taught visual design at Suffolk University, Harvard University, The University of Southern California, and Massachusetts College of Art. His focus has been on creating a narrative using digital media. Adrian earned his BA with honors from the University

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of Southern California, and his Master’s from the Harvard Graduate School of Design.

He is the author of the newly published book “Mobile User Experience: Patterns to Make Sense of it All”. Read more at

Follow Adrian on Twitter: @marlinUX <>

Evening Schedule

  • 6:30 – 7:00 Networking over pizza and beverages
  • 7:00 – 8:30 Meeting
  • 8:30 – 9:00 CHI Dessert and more networking!

Monthly Sponsors

Thank you to our generous sponsors. If you’re interested in sponsoring BostonCHI, please let us know.
EnerNOC is hosting us and providing food.

Mobiquity is sponsoring CHI Dessert.

If you can provide a ride, or if you need one, check out GoLoco, a free ride-sharing connector service: