Tomer Sharon – Search UX Engineer, Google: Winning that Elusive Buy-in for UX Research Projects

Tomer Sharon

Search UX Engineer at Google NYC

Author of “It’s Our Research: Getting Stakeholder Buy-in for User Experience Research Projects”

Winning that Elusive Buy-in for UX Research Projects

Tuesday, September 11, 2012, 6:30 PM to 9:00 PM (EDT)

Constant Contact

1601 Trapelo Rd
Waltham, MA 02451




UX practitioners, researchers, and leaders need to engage people, teams, and organizations with research results to inform design, prioritize development, shape product roadmaps, and sometimes even initiate company-wide changes of focus. Many of them experience frustration and isolation because they are sometimes required to deal with difficult people who don’t understand or respect the UX process. Tomer will showcase several stories and lessons he has learned from his experience and how to overcome challenges of people and situations and highlight what works and what doesn’t.


Tomer Sharon is a User Experience Researcher at Google Search in New York City and author of the book, It’s Our Research, that provides strategies and tactics for getting buy-in for UX research. He founded and led UXPA Israel and is the co-founder and organizer of leanUXmachine, a weekend of UX learning, collaboration, and mentorship for Israeli startups. He speaks at conferences and professional events, he is a published author of articles and papers, and a past editorial board member for UXPA’s UX Magazine. Tomer holds a master’s degree in Human Factors in Information Design from Bentley University.

Evening Schedule

  • 6:30 – 7:00 Networking over pizza and beverages
  • 7:00 – 8:30 Meeting
  • 8:30 – 9:00 CHI Dessert and more networking!

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