David Rose – CEO Vitality: Enchanted Furniture

Enchanted Furniture: How apps will jump off the screen and into everyday objects

Tuesday, April 10, 6:30pm

David Rose – CEO, Vitality

Venue: Constant Contact, 1601 Trapelo Rd, Waltham, MA 02451




David Rose is an award-winning entrepreneur and instructor at the MIT Media Lab. He specializes in novel interfaces which make the physical environment an interface to digital information.  David founded and is CEO at Vitality, a company that reinvented medication packaging now distributed by CVS, Walgreens and Express Scripts. He founded Ambient Devices, which pioneered glanceable technology: embedding internet information in everyday objects like lamps, mirrors, and umbrellas. David holds patents for technologies in photo sharing, interactive TV, ambient information displays, and medical devices. His work has been featured at the MoMA, in the New York Times, and parodied on the Colbert Report. He blogs at Roseology.com


Furniture is the infrastructure for human activity. Every day we sit down at the breakfast table, settle into our desk chairs, open cabinets and drawers, and fall into bed. How can digital technology augment these everyday rituals in subtle, natural and delightful ways? David will present new MIT Media Lab research for bringing together the digital and physical world– to make couches more relaxing, tables more conversational, desks more productive, lamps more enlightening, and beds more restful. David will share prototypes for a line of Enchanted Furniture and design principles learned along the way.

Evening Schedule

6:30-7 Networking & socializing over food & beverages
7-8:30 Meeting
8:30-9 Networking, socializing, and dessert