Marli Mesibov: Meeting at the Intersection of Content Strategy and UX Design

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Abstract

Let’s talk about content strategy. Let’s talk about UX design. Let’s talk about real-world experiences. As a content strategist and UX strategist, I work with designers and writers, user researchers and project managers, content managers and content creators. We can all do our work independently of one another, but sometimes we get the opportunity – and the challenge – of working together. In this talk we’ll look at six scenarios where UX and content strategy combine to make our work better and our lives easier.

Bio

Marli Mesibov is a content strategist with a passion for the user experience. Her work spans websites, web applications, and mobile for enterprise companies and startups across the country. She is the managing editor at UX Booth, and a frequent conference speaker. Marli can also be found on Twitter, where she shares thoughts on UX Design, content strategy, and Muppets. You can learn more about her and her work at http://marli.us.

Evening Schedule

  • 6:30 – 7:00 Networking over pizza and beverages
  • 7:00 – 8:30 Meeting
  • 8:30 – 9:00 CHI Dessert and more networking!

Monthly Sponsors

Thank you to our generous sponsors. If you’re interested in sponsoring BostonCHI, please let us know.

IBM Research Center for Social Business is hosting us and providing pizza.
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Mad*Pow and the HxRefactored Conference are sponsoring dessert

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Boston Interactions Winter Party 2015

BostonCHI, UXPA Boston, and other usability and interactions groups of Boston, invite you to join us for our annual winter party at The Asgard, 350 Massachusetts Ave, Cambridge, MA between Central Sq and Kendall Sq.

Please join us on Wednesday, January 21st, in a private room at The Asgard, a pub restaurant in Cambridge, from 6:00-10:00 PM.

Food and Drink: Appetizers and hors d’oeuvres willbe provided. There will be a cash bar.

Looking forward to seeing everyone there! Register here.

Thank you to this year’s sponsors!

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Jared Spool: User Interface Design Metrics

JaredSpoolThursday, January 15, 2014, 6:30 PM to 9 PMConstant Contact: 1601 Trapelo Road, Waltham, MA
BostonCHI is hosting this event in concert with IEEE Boston Computer Society and GBC/ACM.

Abstract

The world of metrics and analytics has always been at odds with how designers work. Design is a process where we finely tune our gut intuition to create a great user experience. Yet, sometimes, the measures we take indicate a different outcome. Which do we believe? Our gut or what the computers are collecting?
In this presentation, Jared will explore the world of measures, metrics, and KPIs. He’ll share the techniques behind Amazon and Netflix’s success. He’ll show how some practices, like the growth hacking approach to increasing Monthly Average Users (MAUs) have hurt the online experience of Instagram and LinkedIn. Plus, you’ll see some alternatives to satisfaction and net promoter score that give insight into the design process and can help designers better tune their gut intuition.

Jared will explore:

  • What do easily-collected analytics like bounce rate and time-on-page actually tells us about our users experiences?
  • How do we construct true Key Performance Indicators (KPIs) that can predict the future patterns of users?
  • Why advanced techniques, like a money-left-on-the-table analysis and the CE11, show us how much more powerful metrics can be in design?

Read MoreJared Spool: User Interface Design Metrics

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